You can find them here https://www.calwine.se/currenttenders
If you’re a wine, spirits, or beer producer eager to enter the Swedish market, now is your chance. Systembolaget, Sweden’s state-owned alcohol retailer, has just released their tender requests for June 2025 launches. This announcement marks an important opportunity for producers and suppliers aiming to secure a spot on the shelves of one of the world’s most unique and strictly regulated alcohol markets.
What Does This Mean?
Systembolaget operates on a tender-based purchasing process, meaning that they publish specific requests for products they want to launch in their stores. Producers and suppliers then submit their offers, detailing how their products meet these criteria. The tenders for June 2025 include a wide variety of beverage categories, with specifications that reflect current market trends and consumer demands.
How to Respond to a Tender
To participate, suppliers need to carefully review the tender specifications and submit a detailed offer. Each tender outlines specific requirements regarding origin, style, alcohol content, packaging, and sustainability criteria.
Read the Requirements Carefully: Systembolaget’s tenders are detailed, and it’s crucial to ensure that your product aligns perfectly with the criteria.
Prepare Your Documentation: You’ll need to provide technical details, certifications (like organic or sustainability credentials), and competitive pricing.
Submit on Time: Deadlines are strict. Make sure to submit your offer well before the cut-off date to avoid missing this opportunity.
Contact us: We will help you with the process.
Why Target Systembolaget?
Systembolaget is not just any retailer; it is a gatekeeper to the entire Swedish market due to its monopoly status. Being listed can mean significant sales volumes and brand recognition in a country known for high standards and a strong emphasis on quality and sustainability. Moreover, Systembolaget’s commitment to responsible drinking and environmental considerations makes it an ideal partner for brands aligning with these values.
Final Thoughts
The June 2025 tenders offer a unique opportunity for suppliers to gain a foothold in one of the world’s most regulated yet prestigious markets. If your product fits the bill, this could be the start of a fruitful partnership with Systembolaget. Don’t miss the chance to be part of the next wave of exciting launches that cater to Swedish consumers' evolving tastes.
Now is the time to act! Review the tender documents, polish your offer, and make your move towards securing a spot on the shelves of Systembolaget in June 2025. Good luck!
You can find them here https://www.calwine.se/currenttenders
Comments